In 1997, while still at school, Dolf de Borst (vocals, bass), Phil Buscke (guitar), and Matt Osment (drums) formed a band under the name Trinket. Christian Livingstone joined the band in 1997 as a second guitarist. They entered and won the 1999 89FM Battle of the Bands competition.
By 2000 the band had renamed themselves 'The Datsuns'. In August 2000 they released their first single, "Super Gyration!," on 7 inch vinyl only. In July 2002, after featuring several times on John Peel's programme on the UK's BBC Radio 1 and being hailed as "the future of rock" by the British music press, the band signed with the V2 record label. Their self-titled debut album made a strong impression in the UK, as well as in Australia and New Zealand.
The Datsuns won numerous awards over this period, including NME's 'Best Live Band' and New Zealand Music Awards for 'Best Album', 'Best Group' and 'Breakthrough Artist'.